12/14/2023 0 Comments Decaf matchaWe have exclusive rights to sell Master’s Decaf in North America.” “ We teamed up with a well-regarded tea grower, procurer and blender in Japan to develop this method. The task of producing decaf matcha was not easy, Harrison told us. This is the case with Domatcha, which uses a water-based extraction process.” “ There are several methods but only two or three that do not use solvents. “ Removing caffeine from any food ingredient is a complex process,” John Harrison, CEO & Founder of Domatcha, told FoodNavigator. Domatcha, who in 2016 developed decaf matcha, are still the only brand outside of Japan who sell it. It is difficult to separate the caffeine in matcha tea without disrupting the caffeine molecules, which have a delicate structure. But with innovations like the introduction of decaffeinated matcha, the drink is being made more accessible to a wider range of markets.ĭecaf drinks and matcha are both increasing in popularity in North America. Like sake, matcha was once a relatively obscure product outside of Japan. “ Year-on-year sales of sake in Japan have increased for 13 years in a row, including during the pandemic, but we’re still in the early stages of exporting our national drink to wider markets. “ At the moment, sake has a good presence in Asian restaurants in the UK, but we have the opportunity to further expand into the UK market by tapping into the off-trade sector and increasing our marketing efforts here,” said Masumi Nakano, Vice President of the Association for the Preservation Society of Japanese Koji-based Sake Making Craftsmanship. Sake, with so many different regions and so many different production styles, really opens up a world for people to explore.” “ We're seeing there's a real thirst for discovery, and people do want to know a little bit about a lot of things. She also predicted an increasing consumer interest in sake in the UK. “ It has that delicacy but also those umami notes.” “ Sake is an incredibly food-friendly beverage,” added UK wine writer Abbie Molten. “ I believe that we can produce Japanese sake that can compete with red wine,” said Miho Imada, a sake brewmaster based in Hiroshima and President of Imada Saké Brewery Co Ltd, who was included in the BBC’s 100 Women List of 2020, “ and I would like to pursue this.” In Japan House in Kensington, London, industry insiders stressed the flexibility of sake, and its potential as a drink with a wide range of uses. However, in the UK, 90% of sake is consumed in restaurants. Wine or sake? Įxpected to gain UNESCO Intangible Cultural Heritage in 2024, sake is seen as an integral part of Japanese culture. According to its founder, John Harrison, the innovation comes at a time where more and more North Americans are consuming decaf drinks and matcha tea alike. Meanwhile, in North America, one company, Domatcha, develops the only version of decaf Japanese matcha currently sold in North America. However, brewmaster Miho Imada argued that it could take on the same role as wine for British consumers – something to have with everything. Emulsifiers, stabilisers, hydrocolloidsĪccording to speakers at the event, which was held in Japan House, Japanese sake has long been seen by the UK consumer as a niche product, something many people only have with seafood.Chocolate and confectionery ingredients.Carbohydrates and fibres (sugar, starches).
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